Exercise 3: Design Rationale

The communication intent of this poster is to inform the general public about the advantages of increasing the amount of hydroelectric dam in Ontario. The criteria for a successful poster includes creating a visually appealing piece so people will want to read the information, providing the information in a quick but efficient manner to ensure the poster is not text heavy, and ultimately to provide the sense of optimism surrounding hydroelectric dams. This solution will fulfill the criteria in the following ways; the composition creates a visually appealing piece by using a simplified schematic of a hydroelectric dam, the information is presented in a minimal format that limits the amount of text on the poster, the layout of the text also creates a hierarchy of what is most important to and moves the reader around the poster. Overall, each component supports the objective of the poster, the minimal text provides short but positive points about hydroelectric dams, the colour tones create a friendly appeal, ultimately all serving the purpose of creating optimism about increasing the amount of hydroelectric dams in Ontario.