For exercise we were provided with a list of words and had to chose two, from which we were responsible for arranging each word in a way that would express its meaning. I chose to create compositions with the words; repetition & disruption. I sketched out various designs while keeping in mind spacing, size, placement, and orientation of all the letters. In each design I attempted to convey the words meaning while still maintaining a level of legibility. For each word, I created about four sketches (for some I changed my design for the final assignment).
For repetition I wanted to ensure that the idea of multiple pieces were shown. The first design was simply the word repetition over and over in a vertical fashion. This is what I began with but ultimately moved away from, but ended up with the third design, which is the word repetition show repetitively in a vertical column. But the difference is that each ‘repetition’ decreases in size moving from bottom to top. This gives an illusion that the word itself is scrolling down the screen but also creates a sense of depth. The second design was my second final design for repetition. For this design I really played with the concept of repetition. I wrote the word front and centre so the audiences focus is pulled directly in. Then, around the main word there are multiple smaller repetitions surrounding the centrepiece.
The second word I chose to create compositions for was ‘disruption’. Approaching this design I wanted to play with the words meaning and create a piece that either physically disrupted the word, but also disrupted the viewer (in a minor way). The first design, ‘disruption’ written in a vertical fashion but shifting the letters ever so slightly allows the viewer to still be able to read it, but the shifted letters creates a slight disturbance while reading due to having to move your eyes in a way different that conventionally reading left to right. I continued on this idea with my final design which is the word simply written backwards, but the letters still face the proper way. This allows the viewer to still recognize the word but work in order to properly read it. For the one design I worked on scattering the letters of the word around the artboard, but ultimately moved away from this idea because it began to become difficult to read.
Below are the final products of each design:
Repetition #1
Repetition #2
Disruption #1
Disruption #2
For this first post I wanted to pick something that I personally feel is an example of an effective print communication that I use in my everyday setting. I choose to photograph and discuss the container for Gold Standard Whey Protein. I find this packaging and text to be an effective form of communication as it presents necessary information but also provides extra information that can answer potential questions that someone may have about the product. I personally feel that the design of the container is visually appealing while not taking away from the message and information presented. In today’s society with the ad clutter and competition among companies, products and their information are often overshadowed by flare and “dressing up”. When I am looking to buy a product I like when the information I need and want is presented in a way that is accessible and easy to communicate. The container highlights the product (WHEY protein) on the front, it also includes general information that helps identify the difference from other similar products such as serving size, flavor, grams of protein and other main ingredients. All of which can be seen in the first photo.
Design Flow 